Professional Summary
Marketing manager with seven years of experience leading demand generation, content, and brand programs in B2B and SaaS. Comfortable owning paid and organic channels end-to-end, managing budgets, and leading small teams to measurable growth outcomes.
Experience
Marketing Manager
2021 – PresentLumen Software · Remote
- Owned a $1.2M annual paid marketing budget, delivering a 45% reduction in cost per qualified lead.
- Launched a content program that drove 3x increase in organic traffic within 12 months.
- Led a team of four across content, paid, and lifecycle marketing.
- Built a marketing attribution model adopted by the revenue operations team.
Digital Marketing Specialist
2018 – 2021Bridgewater Group · Chicago, IL
- Managed paid search and social programs across 5 brands with combined monthly spend of $180K.
- Ran A/B tests on landing pages that improved conversion rates by 22% across key campaigns.
- Partnered with product marketing to launch three major feature campaigns.
Marketing Coordinator
2016 – 2018Northstar Media · Austin, TX
- Coordinated campaign schedules, assets, and reporting across email and social channels.
- Supported event marketing for 10+ industry conferences per year.
Skills
- SEO
- SEM
- Paid Social
- Content Marketing
- Email Marketing
- Google Analytics
- HubSpot
- Marketo
- A/B Testing
- Marketing Ops
- Budgeting
- Team Leadership
Education
B.A. Communications
2012 – 2016University of Michigan